Michele Lorenzoni

Spotify Italy

2025 - TIKTOK COLLABORATION

About this project

For the Spotify Wrapped 2025 campaign, I produced a short-form video for TikTok that merges my year’s highlights with my personal music insights. This project serves as an example of how brand identity can organically integrate with a creator’s unique storytelling, bringing out an authentic and engaging branded content.

Client: Spotify Italy
Creator: Michele Lorenzoni
Agency: Mambo Group