Michele Lorenzoni

Pizzium

2024/25 - INSTAGRAM CAMPAIGN

About this project

Four Italian regions, four musicians, and four pizzas that perfectly represent them. Eat Sound is a digital campaign created for Pizzium, an Italian pizzeria chain, in collaboration with Tuorlo Magazine. We produced four Instagram Reels, each featuring an artist sharing their connection to music and how their region has shaped their art, while a pizza inspired by that region is being prepared (and eaten!).

Client: Pizzium
Production: Tuorlo Magazine
Shooting, Editing: Michele Lorenzoni
Video Shooting: Michele Lorenzoni, Alessandro Morrone
Video Editing: Michele Lorenzoni
Location: House Of Mediterraneo (Milan)