Giappone Discovery
2025 - VIDEO CAMPAIGN
About this project
Accademia Britannica is a tour operator specializing in study abroad programs for young students. As part of a project curated by trippie.it, I had the opportunity to travel to Japan to document the journey of a group of 30 students. The project explores what it means be, often for the first time, on the other side of the world, discovering new perspectives through a different culture, fully embraced and deepened through authentic local experiences.
The content strategy was divided into two main categories:
1. Short-form Vertical Videos (Instagram Reels): A series of high-energy contents, tailored to reach new audiences and showcase the specific details and unique vibes of the experience.
2. Horizontal Video (YouTube): A cinematic long-form embedded on the trip’s landing page, designed to capture the emotional highlights and guide potential travellers in their destination choice.
Client: Accademia Britannica (Tour Operator)
Agency: Trippie.it
Executive Production: Davide Consolati, Lorenzo Albertini
Video Production: Michele Lorenzoni
Michele Lorenzoni 