Ippolito 1845
2025 - VIDEO CAMPAIGN
About this project
Telling the magic of spring in Calabria through the lives of those who experience their land every day.
Ippolito 1845 is an iconic winery for Cirò and Calabrian wine. Every year, spring marks a moment of rebirth — nature awakens, people return to their daily rituals, and the new white and rosé vintages are released: Mare Chiaro, Pecorello, Mabilia, and Pesca Nera. From this feeling of renewal comes Spring Tales, a cinematic visual novel that celebrates not just the product, but the land and its people.
The project unfolds through a cinematic video, and four short standalone episodes shared across the winery’s digital channels throughout the spring. Four characters — an artist, a fisherman, a runner, and a chef — embody the collective breath of nature and the sense of rebirth that defines both the season and this extraordinary wine region.
Freshness, aromas, and dynamism connect their stories, just as they define the spirit of Ippolito 1845’s new releases.
Client: Ippolito 1845 (winery)
Video Production, Creative Direction: Michele Lorenzoni
Executive Production, Creative Supervision: Gianluca Ippolito
Fisherman: Saverio Carella
Artist: Vittoria Lonetti (real), Maria Elisa Ippolito (child actress), Domiziana Cappa (actress)
Chef: Giuseppe Pucci
Runner: Asia Benincasa
Michele Lorenzoni 